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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

JOB TITLE: Marketing Share and Volume Executive

CITY & COUNTRY: Bucharest, Romania

REPORTING TO: Share and Reporting Manager

CONTRACT TYPE: Fixed-term (2 years)


What are the key objectives and expectations from this role?  

To support the reporting & analysis required by the Board around Key Marketing KPIs, especially market share and volume performance, enabling business decisions based on reliable information.


  • Production of the monthly standard report volume and share reports and support with key marketing metrics analysis for the preparation of analysis for the monthly Operations Committee ·
  • Coordinate the Sales & Operational Planning process together with the Regions and DRBUs to deliver OTIF aligned volume and share data in all systems – both for actuals and forecast ·
  • Support in monthly forecasts and external reports ·
  • Guarantee data accuracy in the reports provided to the different stakeholders ·
  • Coordinate the processes required to assure volume and share data quality · Industry and BAT volume analysis as required ·
  • Monitor and report Industry volume changes and rebases


  • Degree educated with a professional qualification and marketing experience in FMCG or similar dynamic environment
  • Understanding and knowledge of relevant reporting tools and systems, ie SAP/BI/BPC (Power BI desirable)
  • Experience in understanding the platforms and analysing reports, identify issues and challenges within reports functionalities and data
  • Strong communication and organization skills (work planning and prioritization)
  • Flexibility in working under pressure to tight deadlines
  • Excellent Excel and PowerPoint skills
  • Proactive and self-starter, contributing to the enhancement of ways of workings
  • Ability to simplifying complex situations and synthesise, communicate and present complex information


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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