BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ROMANIA IS LOOKING FOR A RGM MARKET MANAGER
SENIORITY LEVEL: Senior Level
FUNCTION: DBS / IDT
SALARY RANGE: competitive salary + excellent benefits + market leading bonus
LOCATION: Bucharest, Romania
ROLE POSITIONING AND OBJECTIVES
This role works as a business partner for Growth Management team in DRBU (direct reporting business unit) /End Market, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain.
Analytics which generate valuable insights and foresights is a key lever in driving sustainable and efficient business growth in today’s evolving CPG environment. Understanding revenue growth / marketing spend effectiveness and how to most efficiently drive net sales, profit, and market share is vital to delivering our overall business objectives. We are looking for a passionate individual who is excited by analytics from data to insights to opportunity realization to become part of our RGM team.
Reports to: RGM Hub Lead
Reporting Level: Individual Contributor
Geographic Scope: Global
WHAT YOU WILL BE ACCOUNTABLE FOR
- Understand strategies and initiatives that will accelerate revenue growth (RGM), and increase marketing spend efficiency (MSE) at BAT
- Serve the DRBU as an extension of the Growth Management Teams with an understanding of the business and how to enable sustainable net revenue growth and marketing spend effectiveness.
- Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
- Contributing to continually improving business performance by conducting analyses and developing insights to drive net revenue growth and marketing spend effectiveness
- Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team)
- Support the process of providing pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments
- Support the process of evaluating the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and prioritization.
- Support the process of monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI (Total Customer Investment) etc.
- Provide insights to drive spend efficacy and inquisitive cost management within the Marketing team.
- Plan an active role as a member of relevant Hub team, ensuring continuous improvement in all required capabilities (with emphasis on strong analytical skills) and commercial acumen for own and other team members.
- Able to optimally operate in a matrix organization with high level of change
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Around 6 years of professional experience with 2+ years of experience in revenue growth management insights and analytics, business intelligence, pricing, promotion, sales analytics, marketing research, consumer insights and/or category management.
- Experience of actively leveraging platforms like Power BI, Tableau, etc for generating actionable insights and foresights in above mentioned aspects.
- Basic knowledge of key concepts of data science modelling and statistical analysis, and their application in above mentioned analytics.
- Experience in a global FMCG or similar dynamic operating environment
- Commercially focused with consumer centric
- Good influencing, leadership and interpersonal skills.
- Good oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support
- Experience in analyzing reports and analytics generated by data science and statistical models, and identifying issues, challenges, and opportunities
- Experience in planning and execution, performance metrics, project evaluation, of commercial projects
- Ability to simplifying complex situations, communicate and present complex information
- Comfortable with ambiguity and uncertainty, pro-active, collaborative and consultative
- Project management skills
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!